Too many companies approach this transformation as a technology issue when its really a people and processes issue. Leading the digital transformation the leadership network. Leading an organization through digital transformation is an uncharted journey for most of us. Leading digital transformation, extract from book slideshare. Moving away from legacy systems, processes, and operations to a digital model requires a steady strategic. Leading digital business transformation course at imd. Turning technology into business transformation kindle edition author.
May 22, 2017 a ceos guide to leading digital transformation may 22, 2017 by martin danoesastro, grant freeland, and tom reichert this article is part of an ongoing series exploring changes in the workplace and in the nature of work. How to govern your digital activities the book also includes an extensive stepbystep transformation playbook for leaders to follow. You are led through the three phases of the transformation process, given the tools required to. Leading digital transformation now no matter what business you. The book talks about why and how to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by. Digital transformation means using technology to help achieve your business goals. In leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional industries from finance to manufacturing to pharmaceuticals are using. Here is a full and indepth summary to get you started, but this is. Digital transformation evolution of business through data.
Leading digital is the musthave guide to help your organization survive and thrive in the new, digitally powered, global economy. Its starting point is that successful digitalization requires innovation, strong change leadership, and digital maturity. Verves approach to leading digital promotes transformational change i ntegration being the main lever to unlock creativity and sustained chang. Most books on the topic spend their time on the social aspects of the transformation. Leading digital transformation now no matter what business youre in. This is what this book is all about how to support clevel leaders through purposeful digital transformation. Here are 10 books to help you get started on leading digital transformation at your company. Recent research shows that expertspeople with deep training and experience in a particular fieldare surprisingly. Download it once and read it on your kindle device, pc, phones or tablets. In analyzing firms successful in their transformation, the authors specifically focussed on companies based outside.
Digital transformation requires a longterm commitment and, above all, a focus on strong leadership. Turning technology into business transformation kindle edition by westerman, george, bonnet, didier, mcafee, andrew. Follow the steps below to become a master rather than a. Leading digital provides comprehensive, factbased insights into how multinational companies can leverage digital technology to transform their businesses performance. Turning technology into business transformation the next imminent phase of digital transformation driven by the convergence of mobility, analytics, social media, cloud computing, and.
This is not simply a book for digitalonly companies, but rather a book for all companies who want to learn to amplify revenue figures via digital channels. Get our free ebook about how location data drives business growth, making sense of digital transformation. Westerman, bonnet, and mcafee provide a clear and readable guidebook to help any leader or manager play an effective role in turning technology challenges. Buy books, tools, case studies, and articles on leadership, strategy, innovation, and other business and management topics. Leading digital business transformation brings you the best business insights for the digital age tapping into the latest research from the global center for digital business transformation, an imd and cisco initiative.
In a world of big data, what does it mean to be an expert and a leader. Apr 26, 2018 leading digital transformation, extract from book 1. Download for offline reading, highlight, bookmark or take notes while you read leading digital. Use features like bookmarks, note taking and highlighting while reading leading digital. Cheaper by the dozen march 29, 2005 cheaper by the dozen hardcover march up to 29, 2005 creator. You have a role to play in leading your company into the digital age and need to develop a digital strategic roadmap to do so. Find all the books, read about the author, and more. In leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional industries from finance to manufacturing to pharmaceuticals are using digital to gain strategic advantage. Leading digital is the musthave guide to help your organization survive.
Target audience any business leader, but specifically those at the helm of businesses that. Learn how you will increasingly need technology to help your organization create value and foster change. Our bestselling book leading digital transformation. Leading digital business transformation brings you the best business insights for the digital age tapping into the latest research from the global center for digital business transformation. Cheaper by the dozen march 29, 2005 cheaper by the. Become a digital masterno matter what business youre inif you. Leading digital is the musthave guide to help your. Become a digital masterno matter what business youre in if you think the phrase going digital is only relevant for industries like tech, media, and entertainmentthink again. Leading digital business transformation is our foundation program in digital transformation, which integrates the basics of digital strategy, organization and culture. Companies that profit from digital see it as a leadership challenge, not a technology one. In this book, the authors provide not only the inspiration, but also the practical guidance required for ceos to successfully navigate this complex transformation. With this book, they bring us along on the transformation journey.
Sep 23, 2014 nevertheless, leading digital is quite well researched and has some interesting empirical data about the economic advantages of digital transformation. May 15, 2014 in a world of big data, what does it mean to be an expert and a leader. The human and machine workforce leading digital transformation. This digital transformation program helps you assess how your company should evolve to extract the most value from digital. Leading digital is a classic book on the subject of digital transformation. Leading digital transformation and innovation provides a comprehensive suite of tools to understand and lead your way through a digital transformation. Here is a full and indepth summary to get you started, but this is definitely one for your collection. Turning technology into business transformation hardcover october 14, 2014. You will learn his four lenses of innovationtm model for. The book also includes an extensive stepbystep transformation playbook for leaders to follow. George westerman, didier bonnet, and andrew mcafee. Its far too highlevel to add meaningful value to a specific organisation, although it does lay out a perfectly sensible thought process. The author, greg verdino, is a highly regarded authority on the digital now and a leading thinker on digital transformation, technology trends, marketing innovation, and business strategy. Turning technology into business transformation ebook written by george westerman, didier bonnet.
This book is sufficiently broad and at the same time deep that it provides a framework to develop a management consulting service that could lead the masses of tier two companies. Brian solisa stepbystep methodology, developed in cooperation with researchers and industryeight case studies from the nordic regionforeword by brian solisinterview with john. If you are serious about making 2018 the year you make huge leaps with digital for your organization, i suggest you invest the time to. You cant stop the waves but you can learn to surf joakim jansson, marie andervin, nina klose, brian solis, cecilia pettersson, niklas palmklint, amy archer on. You will learn his four lenses of innovationtm model for differentiating your own digital strategy and redesigning your business model around the paradigm of digital transformation. One of the examples of digital transformation is cloud computing. This is a great how to guide for making the most of the digital environment that we work in today. Turning technology into business transformation book. We are delighted to announce that in the british business books awards 2019 joakim janssons and marie andervins book leading digital transformation has been shortlisted and is one of six books that has the chance of. Elements of many traditional staff functions such as planning, hiring, training, and purchasing will often be absorbed into linebased teams. Leading digital transformation, extract from book 1. Sep 30, 2014 leading digital transformation now no matter what business youre in.
Pete blackshaw, global head of digital and social media, nestle successful transformation of your organization to digital doesnt. In this keynote session recorded at oracle openworld 2014, dr. Leading digital transformation finalist in business books awards. Moving away from legacy systems, processes, and operations to a digital model requires a steady strategic hand. Leading digital audiobook by george westerman, didier. To be successful in their efforts, leaders need the right tools and guidance.
We are delighted to announce that in the british business books awards 2019. Verves approach to leading digital promotes transformational change i ntegration being the main. While many digital transformation efforts in the news center on silicon valley tech stars, 2014s leading digital explains how digital tools such as analytics, social media, and cloud computing. Demystifying digital transformation i wont say am a changed man, but my vision of what i should do and what i could do has totally changed. Leading digital transformation linkedin learning, formerly. They illuminate the principles and practices that lead to successful digital transformation. Leading digital transformation now no matter what business. This book is an exceptional contribution to strategy and management practice. Turning technology into business transformation is the classic book on digital transformation. A look at how augmenting humans will drive the next wave of digital transformation.
This book explains digital transformation and describes the methodology in detail. Rowan gibson starts by explaining exactly how some of the worlds leading companies are radically rethinking business in the digital economy. Digital transformation dt or dx is the use of new, fast and frequently changing digital technology to solve problems. Oct 14, 2014 this book is sufficiently broad and at the same time deep that it provides a framework to develop a management consulting service that could lead the masses of tier two companies through the digital transformation from their present states to the futures the management of those companies envision for themselves. Leading digital transformation and innovation insead.
Blogs that provide practical guidance on how to lead digital transformation strategic change perspective. Jeanyves bonhomme shares his thoughts on attending the leading digital transformation and innovation programme. Mar 28, 2017 leading digital is a classic book on the subject of digital transformation. Here is a full and indepth executive summary to get you started with what you need to know for your digital transformation. Nov 21, 2014 digital transformation requires a longterm commitment and, above all, a focus on strong leadership. This is not simply a book for digital only companies, but rather a book for all companies who want to learn to amplify revenue figures via digital channels.
Businesses are discovering the hidden value in their data. A ceos guide to leading digital transformation may 22, 2017 by martin danoesastro, grant freeland, and tom reichert this article is part of an ongoing series exploring changes in the. Here is a full and indepth executive summary to get you started with what you. Download it once and read it on your kindle device, pc, phones or. Nevertheless, leading digital is quite well researched and has some interesting empirical data about the economic advantages of digital transformation. Feb 17, 2020 a look at how augmenting humans will drive the next wave of digital transformation. Line and staff roles will be redefined as managers become more focused on adding value and less on controlling, and clearer on the role they must play to keep change going.
219 49 605 32 800 618 1097 822 293 188 1536 100 1475 1302 1672 787 646 1150 1479 530 835 690 694 871 793 599 1049 712 778 1469 579 1258 824